Research & Insights
The latest analysis, benchmark studies, and engineering perspectives on Answer Engine Optimization, AI visibility, and synthetic search analytics.
What is Answer Engine Optimization (AEO)? The Engineering Guide to Generative Search
Why modern software buyers query ChatGPT, Claude, and Perplexity instead of Google, how LLMs build competitive sets, and how SeerSight tracks deterministic signals in probabilistic AI search.
All Articles
3 articlesWhat is Answer Engine Optimization (AEO)? The Engineering Guide to Generative Search
Why modern software buyers query ChatGPT, Claude, and Perplexity instead of Google, how LLMs build competitive sets, and how SeerSight tracks deterministic signals in probabilistic AI search.
ResearchHow AI Models Cite Sources: Deconstructing the RAG Pipelines of Perplexity, ChatGPT, and Claude
An architectural inspection of web search retrieval in modern LLMs: how search queries are formulated, why marketing blogs get ignored, and how SeerSight reverse-engineers the citations driving AI recommendations.
EngineeringTracking Brand Visibility in ChatGPT, Claude, and Perplexity: The Math & Metrics of AEO
Why traditional web analytics are blind to AI search, how to mathematically formulate Mention Rate, Rank, and Share of Voice, and how SeerSight isolates valid statistical signals from LLM output noise.